Kinetic Type

Alright, I think that’s enough Singapore. Moving on to more interesting things.

I came across a collection of typographic music videos:

http://yuxt.com/artist/Typography_in_Music_Videos

“Feeling Good” by Nina Simone, one of my favorites is below but all of them are pretty cool.  I recommend checking them out.

I’ve wanted to do something like that ever since I saw one for a scene from Pulp Fiction last year.  And then that speaker came, I can’t remember the name of the company – they did some film intros and the guy was all about using music to inspire video…  Music is something I find easily inspired by and considering I need to work with type more, I think it’d be a great exercise for me to make one of these.

From what I understand, kinetic type makes content more memorable.  Since you’re seeing what you’re hearing, it’s “stickier.”  When you think about it, you could draw parallels to powerpoint presentations.  Words flash before you as they are said to you.  Mmm, imagine the power of musical powerpoints.